This year’s Black Friday sales are just behind the $7.9 billion haul of last year’s Cyber Monday, which holds the one-day record for online sales, according to Adobe Analytics.
Only 36 percent of US consumers plan to shop this year on Black Friday, down one percent from last year and a decline of 23 percent from 2015, according to a PricewaterhouseCoopers survey.
Black Friday is expected to be the largest shopping day of a holiday season used to gauge the US economy's health. Adobe Analytics predicts a loss of $1 billion in online revenue from this shopping season which is six fewer days than last year.
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Experts predict e-commerce sales worth $6.6 billion will be recorded during the final day of the annual US shopping frenzy that runs from Thanksgiving Day through Cyber Monday.
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