Howard Schultz, who steered a small coffee chain with 11 stores to 28,000 outlets, may run for US president.
Black leaders who are advising Starbucks Corp on the training hope it will reinvigorate decades-old efforts to ensure minorities get equal treatment in restaurants and stores.
Starbucks Corp Chief Executive Kevin Johnson hopes to meet with the two black men arrested at one of Starbucks' Philadelphia cafes last week to apologise for the incident, which has sparked accusations of racial profiling at the coffee chain.
Italian coffee giants Lavazza and illycaffe reinforce their brands with flagship cafes in Milan near the spot where US rival Starbucks is set to open its first Italy-based cafe next year.
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