To the delight of fans, happy to discover some hidden facets of their idols, stars from Karim Benzema to the Brazilian legend Ronaldo and even Rafael Nadal, are dropping their habitual discretion to interact live with their millions of followers.
Among others recognised, US-Australian actress Nicole Kidman won the Actress Award, Welsh actor Taron Egerton the Actor Award and Australian singer and actress Kylie Minogue, who performed at the ceremony, won the magazine's Icon Award.