Rihanna's decision to reject the offer over a political issue follows her Instagram message earlier this month urging fans to vote in the November US congressional elections.
The advertisement zeroes in on a debate football star Colin Kaepernick triggered in 2016 when he took a knee during the US national anthem to protest racism and police brutality. Analysts believe Nike's demographic will ignore calls for a boycott.
From Charlottesville to the "Take a knee" protests, the issue of race and inequality increasingly made headlines in the US in 2017.
The top-selling rapper in history rips into President Donald Trump on "Revival," his first studio album in four years, in which he openly muses on whether he can stay relevant as his career enters its third decade.
Former San Francisco 49ers quarterback Colin Kaepernick stirred a polarising national debate in 2016 after refusing to stand during pre-game renditions of the US national anthem, instead choosing to go down on one knee.
Over 100 players across the US have taken the knee in solidarity with fellow sportspersons attacked by President Donald Trump for kneeling in protest against racial injustice in the country.
A year after NFL's Colin Kaepernick knelt to protest racial injustice and police brutality, Trump lashes out on Twitter, and celebrities rebel.
US president disinvites a National Basketball Association star from a White House visit. He also suggests that any protesting football player is a “son of a bitch” and should lose his job.
Darren Seals, who organised protests following the fatal police shooting of a black man in Ferguson, was found shot dead in a charred car.
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