This year’s Black Friday sales are just behind the $7.9 billion haul of last year’s Cyber Monday, which holds the one-day record for online sales, according to Adobe Analytics.
Only 36 percent of US consumers plan to shop this year on Black Friday, down one percent from last year and a decline of 23 percent from 2015, according to a PricewaterhouseCoopers survey.
Black Friday is expected to be the largest shopping day of a holiday season used to gauge the US economy's health. Adobe Analytics predicts a loss of $1 billion in online revenue from this shopping season which is six fewer days than last year.
Despite investors' expectations of robust sales, big department stores reported disappointing sales figures for the holiday season, sending their share values tumbling.
As millions make the most of bargains, spending billions of dollars in just one day, here’s a quick look at the monster sale day that retailers and customers wait the whole year for.
Experts predict e-commerce sales worth $6.6 billion will be recorded during the final day of the annual US shopping frenzy that runs from Thanksgiving Day through Cyber Monday.
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