The country has ended its strict "one-child rule" six years ago and is in fact encouraging three children per family these days, but birth rates haven't picked up.
Birth rates in China have hit a record low, and officials caution that the country will see its population start to shrink by 2025.
To counter that, authorities have announced a set of incentives so that couples would have more babies.
The world's most populous country has been grappling with a looming demographic crisis as it faces a rapidly ageing workforce, slowing economy and its weakest population growth in decades.
Although Beijing ended its draconian "one-child rule" in 2016 and last year allowed couples to have three children, birth rates have slipped over the past five years.
The policy guidelines issued by the National Health Commission on Tuesday urge both the central and provincial governments to increase spending on reproductive health and improve childcare services nationwide.
They require local governments to "implement active fertility support measures", including offering subsidies, tax rebates, and better health insurance, as well as education, housing and employment support for young families.
All provinces must also ensure they provide enough nurseries for children aged two to three by the end of the year in a bid to reduce a severe shortage of childcare services.
Richer Chinese cities have been doling out tax and housing credits, educational benefits and even cash incentives to encourage women to have more children, and the latest guidelines seek to push all provinces to roll out such measures.
China's birth rate slipped to 7.52 births per 1,000 people last year -- the lowest since records began in 1949, when Communist China was founded, according to National Bureau of Statistics data.
Higher costs of living and a cultural shift as people grow used to smaller families have been cited as reasons behind the lower number of babies.
China's population will begin to shrink by 2025, health officials warned earlier this month.