The Rolls-Royce Cullinan has officially entered the unstoppable SUV market and it's the company's first all-wheel-drive vehicle.

Contemporary and functional design ensures Cullinan gains iconic status in the face of increasingly bland SUV designs.
Contemporary and functional design ensures Cullinan gains iconic status in the face of increasingly bland SUV designs. (Twitter/ Rolls-Royce Media)

Rolls-Royce Motor Cars revealed the most anticipated car of 2018 and quite possibly, the most anticipated Rolls-Royce of all time. 

Named after the largest diamond ever discovered which now resides in the British Crown Jewels, Cullinan is an all-terrain, high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time. 

Luxury travel is now effortless, everywhere.

TRT World's Simon McGregor-Wood reports from London.

Source: TRTWorld and agencies