Kellogg plans to split into three public companies, maintaining a core global snacking business while spinning off the North American cereal brands and a smaller business selling plant-based foods.
Kellogg's the maker of Frosted Flakes, Rice Krispies and Eggo, will split into three companies focused on cereals, snacks and plant-based foods.
Kellogg's, which also owns MorningStar Farms, the plant-based food maker, said on Tuesday that the spinoff of the yet-to-be-named cereal and plant-based foods companies should be completed by the end of next year.
Kellogg’s had net sales of $14.2 billion in 2021, with $11.4 billion generated by its snack division, which makes Cheez-Its, Pringles and Pop-Tarts, among other brands. Cereal accounted for another $2.4 billion in sales last year while plant-based sales totalled around $340 million.
“These businesses all have significant standalone potential, and an enhanced focus will enable them to better direct their resources toward their distinct strategic priorities,” said CEO Steve Cahillane.
Cereal sales waning
Cahillane will become chairman and CEO of the global snacking company.
The management team of the cereal company will be named later. The board of directors has approved the spin-offs.
Shareholders will receive shares in the two spin-offs on a pro-rata basis relative to their Kellogg holdings.
US cereal sales have been waning for years as consumers moved to more portable products, like energy bars. They saw a brief spike during pandemic lockdowns, when more people sat down for breakfast at home. But sales fell again last year.
Kellogg's cereal business was also rocked last fall by a 10-week strike by more than 1,000 workers at plants in Michigan, Nebraska, Pennsylvania and Tennessee.
The strike ended after the company promised higher wages, enhanced benefits and a quicker path to permanent employment for its temporary workers.
Spilt ups rare in food sector
The cereal and plant-based meat companies will remain headquartered in Battle Creek, Michigan, where Kellogg was founded in 1906.
The snack company - which accounts for 80 percent of Kellogg's current sales - will have dual campuses in Battle Creek and Chicago, with its headquarters in Chicago.
Kellogg's three international headquarters in Europe, Latin America, and AMEA will remain in their current locations.
Kellogg has been sharpening its focus on snacks for years. In 2019, the company sold its cookie, pie crust, ice cream cone and fruit business to the Ferraro Group.
Big-name companies have begun to split up at an accelerated pace, including General Electric, IBM and Johnson & Johnson, but such splits are more rare for food producers.
The last major split in the sector was in in 2012, when Kraft split to create Mondelez.