Twitter will charge social media users for its sought-after "verified" badge, says new boss Elon Musk, in his push to monetise the platform and make it less reliant on ads.
New Twitter head Elon Musk has said the site will charge $8 per month to verify users' accounts, arguing the plan would upend the platform's "current lords & peasants system" and create a new revenue stream for the company.
Tuesday's announcement comes days after the world's wealthiest man took sole control of the social media giant in a contentious $44 billion deal.
"Power to the people! Blue for $8/month," he tweeted, in reference to the platform's famous blue checkmark that signals a verified, authentic account.
The new plan's pricing would be adjusted by country "proportionate to purchasing power parity," Musk added in the replies to his original tweet, and would also include "priority" in replying to and searching posts, which he called "essential to defeat spam/scam."
There would also be expanded video abilities, fewer ads, and the possibility for users to get a "paywall bypass for publishers willing to work with us," he said.
"This will also give Twitter a revenue stream to reward content creators," Musk tweeted.
There will be a secondary tag below the name for someone who is a public figure, which is already the case for politicians— Elon Musk (@elonmusk) November 1, 2022
In addition to offering verification privileges, the new programme would take over the existing functions of Twitter Blue — currently available for $5 per month — which, for example, allows users to edit their tweets.
The SpaceX and Tesla chief floated the $8 subscription fee idea earlier on Tuesday in a tweet reply to author Stephen King, who was complaining about reports that the verification service could cost $20 per month.
"We need to pay the bills somehow!" Musk responded.
"Twitter cannot rely entirely on advertisers. How about $8?"
The proposal is only one part of a series of sweeping changes the 51-year-old entrepreneur has implemented at Twitter, with the entire board, including CEO Parag Agrawal, let go last week.
The Washington Post has reported that Musk, whose account bio currently reads "Twitter Complaint Hotline Operator," plans to fire some 75 percent of his new company's 7,500 employees.
Musk's previous comments condemning Twitter's content moderation policies as heavy-handed — as well as his frequent posts of boundary-testing memes — have given pause to some advertisers, the company's main source of revenue.
He tried to calm the nerves by reassuring that the site would not become a "free-for-all hellscape," and announced the formation of a content moderation council.