Netflix are investing in Arab creators, productions and content as part of their strategy in growing Middle Eastern markets

The Netflix logo is pictured on a television in this illustration photograph taken in Encinitas, California, US. File foto: January 18, 2017.
The Netflix logo is pictured on a television in this illustration photograph taken in Encinitas, California, US. File foto: January 18, 2017. (Reuters)

Netflix Inc will debut its first Egyptian television series "Paranormal," a major step in the streaming service's Middle Eastern strategy.

The series is based on Egyptian novelist Ahmed Khaled Tawfik's books about a doctor whose lifelong scientific convictions are suddenly called into question. 

His critically acclaimed novels in Arabic have sold more than 15 million copies.

"Our plan is: invest in Arab creators, in Arab production, in Arab content. We have announced four projects, plus 'Paranormal'," said Ahmed Sharkawi, director of Arabic and African original series at Netflix.

Turns around a doctor

Paranormal centers around Refaat Ismail, a cynical doctor with a dark wit and whose convictions about the natural world are put to the test when he begins to experience paranormal activities.

"This is one of my life's projects. I loved (the novels) since I was a kid ... We've been trying to get (a series) out since 2006, so finally it has been shown to the audience," said Amr Salama, co-producer on the show along with Mohamed Hefzy.

Original output

Egypt was historically dubbed the "Hollywood of the Middle East" and produces the most Arabic films and television series which are viewed widely across the region.

"We are on a global platform ... so this is an opportunity that is different from any other opportunity we've worked on. We can now have fans from other regions, other countries, who speak other languages," said Ahmed Amin who plays the show's protagonist.

Netflix has said it expects to complete shooting over 150 productions by the end of the year and that it would release more original programming in each quarter of 2021 compared with 2020.

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Source: Reuters