While media layoffs were not as dramatic as those rocking tech giants such as Microsoft and Google, they were consequence of falling advertising revenue amid gloomy economic climate, experts say.
From CNN to the Washington Post, US media are facing tough times, as a series of outlets have announced layoffs this winter amid fears of an economic downturn.
Vox Media, owner of the Vox and The Verge websites as well as the landmark New York Magazine and its online platforms, announced on Friday it was letting go seven percent of its staff.
The news follows layoffs at CNN, NBC, MSNBC, Buzzfeed and other outlets.
In a memo to staff on Friday, Vox Media CEO Jim Bankoff announced "the difficult decision to eliminate roughly seven percent of our staff roles across departments due to the challenging economic environment impacting our business and industry."
The memo said the affected employees were going to be notified of being let go within the next 15 minutes. That would mean some 130 out of the group's 1,900 staff.
Meghan McCarron, an award-winning journalist who spent more than nine years at Eater, a food website owned by Vox Media, tweeted on Friday she was among those laid off — while 37 weeks pregnant.
A Vox spokesperson told the AFP news agency they could not comment on specific cases, but that employees were offered "competitive severance packages," including extra severance pay for those with "a near-term upcoming parental leave planned."
Journalists who were laid off from other organisations in recent weeks have also taken to Twitter to express anger, dismay, or gratitude to their colleagues, while beginning to look for a new job.
"I’ll be figuring out my next move. I’m a data reporter but I also write and produce," tweeted Emily Siegel, who was let go after five years as an investigative reporter at NBC.
In the meantime I’ll be figuring out my next move. I’m a data reporter but I also write and produce. I’d love to keep doing this work. My dms are open. 5/5— Emily Siegel (@EmilyRSiegel) January 18, 2023
'Journalism under pressure'
While the media layoffs were not as dramatic as those rocking tech giants such as Microsoft and Google, which announced Friday it was cutting 12,000 more jobs, they were a consequence of falling advertising revenue amid a gloomy economic climate, said Chris Roush, dean of the School of Communications at Quinnipiac University in Connecticut.
"For a lot of them, they grew and expanded on the expectation that they were going to be able to grow their audience, or either readers or viewers to a certain level," Roush told AFP.
Newsroom employment has seen a steady decline in the United States, falling from 114,000 to 85,000 journalists between 2008 and 2020, according to a 2021 study by the Pew Research Center, with local media hit especially hard.
"Journalism has been under pressure for a long time, and a number of companies seem to think this is an opportune time to reduce their labor costs - hurting both journalists and journalism," the Writers Guild of America, East said in a statement to AFP.
The union comprises journalists from NBC and MSNBC.
The two outlets, which declined an AFP request for comment, bid farewell to some 75 employees, according to US media.
A similar announcement is dreaded at the Washington Post, where CEO Fred Ryan warned last month that "a number of positions" will be cut in the following weeks, adding that the layoffs would affect "a single digit percentage of our employee base" of some 2,500 people.
'Steep, secular decline'
In recent months, CNN has laid off an estimated several hundred workers out of a total of some 4,000 people, according to US media.
The cuts took place as the company underwent a restructuring following a merger between Warner Media, which includes CNN and HBO Max, and Discovery. The merger resulted in the creation of the Warner Bros. Discovery mega conglomerate.
Following the merger, CNN's new parent company abruptly pulled the plug on the network's $100 million streaming service CNN+.
Naveen Sarma, a senior media analyst with S&P Global Rating, noted a "steep, secular decline" of traditional broadcast and cable television in the United States, leading to a dramatic drop in subscriptions to paid TV.
"That's a constant ongoing struggle for all these companies to come in," said Sarma.